Back to Start.
August 31st, 2011
Say no to industrial farming. And normally I say no to fast food. Yes. Chipotle used to be owned by Mickey D’s. Now they aren’t and apparently, as a large-scale fast food chain, they are trying to reorganize the status quo of what that means, in terms of the quality of life for the animals involved. So yeah. Maybe I’ll eat a burrito.
This is about:
Made me tear up this morn.
September 16th, 2010
Made me think all these things, whirlwinds of why I love advertising, why, when feeling something so hard, I want to make that for people. I want to grab people. Sure, sometimes it’s selling something. Sometimes thats dog food or a tampon or something for the devil. Think about it. Boxing. They sell boxing. But truly, boxing isn’t all that grand for anybody. Certainly not the hero of this story’s brain functionality. Boom. As he gets thudded in the dome piece. Over. And over. No, this advert isn’t altruistic. It’s manipulation. Feel something. Watch something. Buy into this multimillion dollar wheel-n-deal-bob-n-weave. Give Don King some money. But dammit. Even knowing all that, isn’t it just fucken beautiful?
This is about:
Why I quit.
July 29th, 2010
Because they don’t make this look fun or cool or hot or anything. Nope. Not even.
This is about:
Cool logo, bra.
June 17th, 2010
Now can you make it bigger.
FOCAL — Animated Logo from Crictor on Vimeo.
This is about:
An ad ode.
May 21st, 2010
We all know Wieden makes amazing advertising. Well, those of us who actually give a shit about advertising. If you don’t know, Wieden does most of Nike’s stuff, which has been all hit and no miss for years upon years, pretty much ever since they started touching the brand. They also did that “I’m on a horse” ad recently that gave Old Spice a reason to get into everybody’s stank pits, completely revolutionizing the brand. Remember when Old Spice was only for old guys with old balls? Now it’s not. But I digress. I still love advertising (even whilst writing about Snausages) simply because, as advertising evolves and changes, the bottom line is, make something that people will actually want to interact with. Interact meaning, watch it, like it on facebook, follow it, become the mayor of it, post pics of it, etc. If it’s art, it has legs, it gets retweeted and forwarded and tagged — that’s what I keep learning. The basis now has become art. And fun. And that makes me feel better about advertising.
I’m not a huge soccer/football fan, but this ad. THIS AD. It’s unreal, goosebump-worthy, and some art that’s shooting around everywhere in ad world. Enjoy. I’ve watched it three times already.