July 29th, 2010
Because they don’t make this look fun or cool or hot or anything. Nope. Not even.
June 17th, 2010
Now can you make it bigger.
FOCAL — Animated Logo from Crictor on Vimeo.
May 21st, 2010
We all know Wieden makes amazing advertising. Well, those of us who actually give a shit about advertising. If you don’t know, Wieden does most of Nike’s stuff, which has been all hit and no miss for years upon years, pretty much ever since they started touching the brand. They also did that “I’m on a horse” ad recently that gave Old Spice a reason to get into everybody’s stank pits, completely revolutionizing the brand. Remember when Old Spice was only for old guys with old balls? Now it’s not. But I digress. I still love advertising (even whilst writing about Snausages) simply because, as advertising evolves and changes, the bottom line is, make something that people will actually want to interact with. Interact meaning, watch it, like it on facebook, follow it, become the mayor of it, post pics of it, etc. If it’s art, it has legs, it gets retweeted and forwarded and tagged — that’s what I keep learning. The basis now has become art. And fun. And that makes me feel better about advertising.
I’m not a huge soccer/football fan, but this ad. THIS AD. It’s unreal, goosebump-worthy, and some art that’s shooting around everywhere in ad world. Enjoy. I’ve watched it three times already.
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