May 27th, 2009
Anyone who works in advertising knows a) it’s all about relationships and b) there are a lot of flacks who act like they are much more talented than they really are.
But what I have found, working in social marketing, (which is something I love) there is not that intense level of facade, there isn’t that schmooze. I don’t know, the way I can explain it best is an exec with his hair slicked back, “Hey Bob-ing” around the ADDYs, introducing me to a creative he worked with, only to have the creative ask him, “Um, what was yer name again?”
I’ve been dancing lately. A lot. Because I think when someone can dance freely, they are lost — not in who is watching or by how cool they may look — but in the music. The music is the art. Music is expression. Art is expression. My job, copywriting, that is expression. I watched a huddle of the coolest kids in town, tightest jeans, best haircuts in pantone-matching hues, cool-guy glasses, I watched them take shot after shot, trying to loosen themselves enough to dance. Arms crossed. A crew needed to feel part of something. But still no dancing. Not lubricated enough. Not … cool enough yet.
I’m sober, flailing my arms this way and that, inside the dubstep beat, the bass washing all over me. I am on the dance floor. The cool kids are wall-flower watching, arms. still. crossed. And then, a thought went through my head:
“I wonder who here is having more fun?”
what a spot-on description of those kids. its a shame they can’t just let go….